Publishing & Insights
My collected work on digital presence.
Articles, essays, and research on how people get found, evaluated, and remembered online — and how to build a presence that reflects the level you actually operate at.
Open the notebook to browse the article and essay library.
Insights library
Insights.
Everything here comes back to three questions: can people find you, does what they find build confidence, and do you look distinct enough to be chosen and recalled?
Articles can belong to more than one.
Index · 01–05
Start here.
01 · Found
Can people find the right you?
Search visibility starts with what appears for your name, category, and expertise.
02 · Trusted
What makes you credible?
Profiles, proof, consistency, and context shape whether someone believes what they find.
03 · Remembered
What sticks after the search?
Authority comes from a clear point of view, recognizable expertise, and work people can connect back to you.
04 · Websites
Your owned home online.
A personal website gives your work, proof, and positioning one place you control.
05 · LinkedIn
Your professional profile.
LinkedIn is often one of the first results people use to understand who you are and what you do.
06 · Google Results
Your search-result first impression.
The results page matters as a whole: what appears, what is missing, and whether the pieces reinforce one another.
07 · Authority Building
Evidence of expertise.
Useful ideas, published work, and third-party signals give people reasons to remember your name.
08 · Case Studies
See the work in context.
Examples of how digital presence problems show up — and what changes when the pieces are corrected.
09 · Notes & Essays
Longer observations.
Writing about digital presence, professional reputation, and what I keep seeing in the work.
10 · Research
Original findings.
Benchmarks and studies designed to measure what professionals actually own, control, and show up for online.
Article & essay index
Articles & essays.
VIEWING ALL · 9Index · 06–10
Browse by subject.
01 · Found
Found
02 · Trusted
Trusted
03 · Remembered
Remembered
04 · Websites
Websites
06 · Google Results
Google Results
07 · Authority Building
Authority Building
08 · Case Studies
Case Studies
Case studies are being added to the notebook. In the meantime, browse the current website portfolio.
View the portfolio →09 · Notes & Essays
Notes & Essays
10 · Research
Research
Original research on what appears when high-performing professionals are searched online. The full study will live here when published.
Research in progress